The Jay Chou (Chow Kit Lun) and Nicholas Tse Ting Fung starred Emperor Motion Picture THE VIRAL FACTOR (YIK JIN) has successfully sold its North American rights as it will be released on over 100 screens there one day in advance. Director Dante Lam Chiu Yin said, "I am very happy because usually it would only be released on video. This time it is an official theatrical release! (Will you promote there with the team?) We will have to fly between Hong Kong, the Mainland, Taiwan, Singapore and Malaysia, regrettably our schedule won't allow it."
Emperor will hold a premiere on the 18th in Taiwan and celebrate Jay's birthday. Jay in the past would take his birthday off but this year he made the exception to work to show how important THE VIRAL FACTOR was to him. What did Lam Chiu Yin plan to give as a birthday gift? He joked, "I already gave him the movie! It should be his turn to give me something."